The Retail Alphabet Game is one part puzzle, one part self assessment, and a pinch of postmodern art.
When you select one of the editions to the left to play the Game, you will be presented with 26 alphabet letterforms, extracted from product and corporate logos within the United States.
Your job is to figure out the source of each.
Submit questions or comments to Joey
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Other Editions: 3rd | 2nd | 1st
It's harder than you think.
Yahoo Picks of the Week (January '97)
Detroit Free Press (May '02)
Christian Science Monitor (May '05)
New York Times (May '05)